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On the shimmering SS24 runway of the Copenhagen Fashion Week held on August 10th, Danish luxury brand GANNI unveiled its latest masterpiece—a stellar collaboration with sportswear giant, New Balance. This marks their second rendezvous, which saw the rejuvenation of the iconic New Balance 1906R and the RC30 sneaker, morphed into three distinct and electrifying styles.
The fashion titans celebrated their renewed alliance with a spectacular closing party at Apollo Bar. A night where music, glamour, and dancing converged, with celebrities like Adidadi and Are We On Air Arman Naféei jamming and attendees swaying in joyous abandon. This collaboration is more than just a marriage of logos. It's a binding of ideals, ethics, and an insatiable drive for creativity and innovation. Their inaugural venture together was a roaring success, and this recent collection seems set on walking the same victorious path. Speaking on this collaboration, Ditte Reffstrup, Creative Director at GANNI, shared, “Collaboration is a source of energy for me. There's an electric creative synergy between us and New Balance. I am all in for this collab and can't wait to dance away in these sneakers!" Echoing the enthusiasm, Lauren Fitzsimmons, Marketing Manager, EMEA at New Balance, mentioned, "This collaboration, while echoing the boldness of our first, narrates a fresh story. We're eager for our consumers to relish this novel edition." Fueling this collaborative frenzy, Brooklyn's Suerynn Lee, the renowned New York Times cartoonist, crafted vivacious campaign visuals. Her artwork brilliantly encapsulates the spirit of both brands, painting a lively picture with her interpretations of everyday athletics and playful cameos of GANNI's Ditte Reffstrup and New Balance's Coco Gauff. Shoe enthusiasts, make note! The GANNI x New Balance NB 1906R, reminiscent of the 2000s running styles, will be available in the elegant shades of Egret and the radiant Blazing Yellow. Mark your calendars: - *GANNI Exclusive Launch*: On August 16th, the 1906R will be released worldwide, with the RC30 hitting the shelves in EMEA and the US. The Chinese sneaker aficionados can grab their pair on August 25th. These will be up for grabs on GANNI.com and select GANNI outlets. - *New Balance Global Launch*: August 18th will witness the global release of the 1906R colorways on NewBalance.com and its select stores. For those with an exclusive taste, the GANNI x New Balance RC30 Trackster awaits. Painted in the dynamic shades of bumblebee black and yellow and topped with the classic ripple sole, this edition beckons you to sprint into the future. With a recommended price tag of $170 USD, it's not just a pair of sneakers—it's a statement, a vision, and a stride into a fashionable future. So, get set and sprint towards these beauties before they're all snatched up!
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